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Deutsche Post

Deutsche Post

Company: Deutsche Post AG

Brand value: US$3,786 million

Change since 2018: 1%

Headquarter city: Bonn

Category: Logistics

Year formed: 1947

Deutsche Post is Europe’s largest postal company, delivering more than 64 million letters in Germany every working day and operating approximately 12,000 post offices and integrated stores. The Deutsche Post brand DHL operates globally with a focus on parcels and non-standard logistics, while the Deutsche Post brand is only available within Germany. Its brand promise is “Deutsche Post – Die Post für Deutschland" (the post for Germany). In the past year, CEO Frank Appel has announced cuts in spending with a view to Deutsche Post turning a profit of €5 billion by 2020. This has led to the brand withdrawing its sponsorship of the national football team. Instead, it is supporting a range of other sports, including winter sports, and it has been granted naming rights for the world’s first artificially iced bobsleigh track, in Königssee. In motor sport, the brand has set up a Speed Academy to spot and promote talented young drivers.