Deutsche Post

Company: Deutsche Post AG

Brand value: US$3,293 million

Change since 2019: -13%

Headquarter city: Bonn

Category: Logistics

Year formed: 1947

Deutsche Post is Europe’s largest postal company, delivering close to 60 million letters in Germany every working day, and operating approximately 12,000 post offices and integrated stores. The Deutsche Post brand DHL operates globally, with a focus on parcels and non-standard logistics, while the Deutsche Post brand is only available within Germany. Its brand promise is “Deutsche Post – Die Post für Deutschland" (the post for Germany). CEO Frank Appel has set out Deutsche Post‘s strategy towards 2025, and is investing €2 billion in digitizing the business. The Brand’s promise is: Strategy 2025 - Delivering excellence in a digital world. The brand is a sponsor of sports; primarily football, winter sports and motor sports. Deutsche Post sponsors both the men’s and women’s German national football teams and, in motor sport, the brand has set up a Speed Academy to spot and promote talented young drivers.