Deutsche Telekom

Company: Deutsche Telekom AG

Brand value: $41,226 million

Change since 2018: 5%

Headquarter city: Bonn

Category: Telecom Providers        

Year formed: 1995

Deutsche Telekom is Germany’s telecommunications market leader, providing fixed-line phone connections, broadband, mobile and IPTV services for households and ICT solutions for business and corporate customers. It is regarded as a quality brand that represents value for money, though it is not usually the cheapest option. Deutsche Telkom positions itself as an innovator in the telecommunications sector, and has recently launched a new product called MagentaTV, which combines live TV with streaming services such as Netflix and media libraries from the largest TV stations. The launch marks another move by DT into the entertainment sector. The name reflects the brand’s use of the color magenta in its communications. Deutsche Telekom is among the biggest spenders on advertising in Germany, and its current campaign focuses on the quality of service available to customers. DT is present in more than 50 countries, and has 168 million mobile customers, 28 million fixed-network lines, and 19 million broadband lines.