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Deutsche Telekom

Deutsche Telekom

Company: Deutsche Telekom AG

Brand value: $44,880 million

Change since 2019: 9%

Headquarter city: Bonn

Category: Telecom Providers        

Year formed: 1995

Deutsche Telekom is Germany’s telecommunications market leader, providing fixed-line phone connections, broadband, mobile and IPTV services for households, and ICT solutions for business and corporate customers. The brand is among the biggest spenders on advertising in Germany, and its #dabei (take part) campaign urges people to get involved and have a stake in the possibilities of a digital future. The idea builds on the finding that many German people feel left behind by the fast pace of change, so Deutsche Telekom shows consumers new ways they can be #dabei. The message is that Deutsche Telekom won’t stop until everyone can take part. Deutsche Telekom is present in more than 50 countries, and has 178 million mobile customers, 27.9 million fixed-network lines, and 20.2 million broadband lines. Since 2018, the brand has also offered MagentaTV, live TV with streaming services and media libraries from local TV stations. The color magenta is used throughout all brand communications.