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Company: Deutsche Post AG

Brand value: US$18,344 million

Headquarter city: Bonn

Industry: Logistics

Year formed: 1969



DHL is a letter and parcel logistics brand founded in San Francisco in 1969 but bought by Deutsche Post in 2002. Its distinctive yellow delivery vans operate across more than 220 countries and territories. The brand positions itself as “The Logistics Company for the World”, which it says is about more than just global coverage; rather, it is about simplifying customers’ lives and making a positive difference to the world. DHL wants to be the global benchmark for responsible business practice, and its GoGreen program optimizes transport routes and links energy-efficient warehouses and vehicles with “alternative drive systems”. Under GoGreen, the company has set the goal of making all parcel deliveries carbon neutral by 2050. In some cities, electric-powered StreetScooter vehicles are used by DHL. The company, which owns the manufacturer of StreetScooter, has announced plans to scale up production to around 10,000 of these vehicles a year, which could make it the largest electric light utility vehicle manufacturer in Europe. DHL’s tagline is “Excellence. Simply Delivered.” Its brand campaigns focus on the power of global trade, and how trade and logistics can improve people’s lives. Linked to its push for sustainability, DHL has become the official logistics partner of the new FIA Formula E Championship for electric vehicles, as well as supporting Formula 1, and sponsoring or supporting leading sports teams and events. These include sponsorship of Bayern Munich, and being the logistics partner of the Rugby World Cup and Manchester United. Deutsche Post is listed on the Frankfurt Stock Exchange and is part of the DAX30 and Euro Stoxx 50 indices of leading companies.