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DHL

DHL

Company: Deutsche Post AG

Brand value: US$16,546 million

Change since 2019: -11%

Headquarter city: Bonn

Category: Logistics

Year formed: 1969

DHL is a global letter and parcel logistics brand, operating in more than 220 countries and territories. The brand positions itself as “The Logistics Company for the World” and as an innovator, and is currently rolling out a new system that does not just tell customers which day their parcel will arrive, but also gives them an alert 15 minutes before their package gets to them. Automation is another growth area for DHL; the business will be doubling the number of parcel stations – used for collection and sending – over the next two years. By 2025, it predicts that 10 percent of DHL parcels will be handled in autonomous parcel stations. DHL’s tagline is “Excellence. Simply Delivered.”. The brand is a partner and a sponsor of a range of sporting and cultural properties that reflect similar values, including the e-sports specialist ESL One; Formula 1 motor racing; the football teams Bayern München and Manchester United, and multiple Fashion Weeks.