We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Dior

Dior

Company: Christian Dior SA

Brand value: US$2,787 million

Headquarter city: Paris

Category: Luxury

Year formed: 1946

The Dior brand began with its founder Christian Dior and launched in perfumes, quickly expanding into lipstick, other cosmetics, leather goods, jewelry and watches. It is one of France’s best-known luxury brands around the world; there are nearly 500 Dior boutiques in France and more than 1,000 across Europe. E-commerce is growing in importance, and gives consumers access to ranges that are not necessarily available in stores. A succession of high-profile designers and creative directors have steered the brand over the years, among them Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Hedi Slimane and Raf Simons. Some of the brand’s most iconic products include the Miss Dior perfume, launched in 1947 and now advertised in a new campaign featuring actor Natalie Portman, along with Perfumes Sauvage (advertised with Johnny Depp), Eau Sauvage, Poison, Fahrenheit, J’adore, and the Lady Dior handbag popularized by Britain’s Princess Diana. Celebrities are key to Dior communications, and singer Rihanna, actors Marion Cotillard, Charlize Theron and Jennifer Lawrence are all associated with products in the Dior range. Dior is part of the wider Christian Dior holding company, includes other luxury brands such as Givenchy, Kenzo, Berluti. The company is listed on Euronext Paris.