DISCOVERY

Parent Company: Discovery Ltd.

Brand Value: $1,091 million

Headquarter City: Johannesburg

Year on Year Change: -33%

Industry: Insurance

Year Formed: 1992

Discovery is one of South Africa’s largest insurers, offering home, life, medical, vehicle, and disability coverage to clients in South Africa and around the world. A relatively new entrant in the market, the brand was founded in 1992 and first listed on the JSE in 1999. Discovery distinguishes itself by its Vitality Shared-Value Insurance Model, which rewards its clients for taking steps to live safer and healthier lives. The brand currently tracks and rewards positive driving, exercise, and even financial management behaviors. Discovery also serves customers through Discovery Bank, a relatively new and popular offering.