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Disney

Disney

Company: The Walt Disney Company

Brand Value: $56,303 Million

Headquarters: Burbank, CA

Category: Entertainment

Year formed: 1923

Beloved by children for nearly a century, Disney is the second-largest media company in the world. Its unmatched portfolio of movies, games, products, and amusement parks trace their origin to The Disney Brothers Animation Studio, founded by Walt and Roy Disney in 1923. Long before marketers talked about holistic customer journeys, Disney was designing experiences that were consistently and obsessively on brand at every imaginable touchpoint. The brand has extended its magic to digital efforts, including DisneyLife, and earlier Disney Infinity. In its theme parks it’s using technology that includes MyMagic+, MagicBands, and FastPasses to make the Disney experience as seamless as possible. It has also been ranked as the most intimate brand by millennials. Since 1991, the company’s annual revenue has decreased only twice, and in FY16 the total revenue was $55.6 billion, an increase of 6% over the previous year

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