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Disney

Disney

Company: The Walt Disney Company

Brand Value: $52,934 Million

Headquarters: Burbank, CA

Year on Year Change: -2%

Category: Entertainment

Year formed: 1923

Beloved by children for nearly a century, Disney is one of the largest media companies in the world. Its unmatched portfolio of games, movies, products, and amusement parks trace their origin to The Disney Brothers Animation Studio, founded by Walt and Roy Disney in 1923. Long before marketers talked about holistic customer journeys, Disney was designing experiences that were consistently and obsessively on brand at every imaginable touchpoint. Recently, the brand has extended its magic to digital efforts, using technology that includes MyMagic+, MagicBands, and FastPasses to make the Disney experience as seamless as possible. Late in 2019, Disney plans to release its own streaming platform Disney Plus to compete directly with OTT content providers like Hulu and Netflix—a move that may bring disruptive change to the market.

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