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Domino's Pizza

Domino's Pizza

Company: Domino’s Pizza, Inc.

Brand Value: $9,484 Million

Headquarters: Ann Arbor, MI

Year on Year Change: 15%

Category: Fast Food

Year Formed: 1960

Domino’s is a pizza delivery chain well known for delivering its products in under 30 minutes. It primarily targets young adults, college students, millennials, as well as a “boomerang” demographic that previously bought the brand but abandoned it due to changing public tastes. Domino’s has been steadily increasing market share after changing its pizza recipe in 2009, growing same store sales for 100 consecutive quarters. It is also known for making strong investments in digital technology. Today, it is among the most digitally-enabled fast food brands, allowing customers to order via Amazon Alexa, Google Home, and even Samsung TVs. More than 65 percent of its orders are now digital. Domino’s currently has over 15,900 stores in 85 countries around the world.

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