Parent Company: Jacobs Douwe Egberts B.V.
Brand Value: $481 Mil.
Headquarter City: Amsterdam
Year formed: 1753
Douwe Egberts – also known as DE – is a Dutch coffee brand with heritage tracing back to 1753. Today their range encompasses ground roasts, instant coffee, coffee pads, and more. They’ve adapted to modern tastes by offering drinks like cappuccino and espresso at home and at Douwe Egberts cafés. A strong theme in DE’s history is loyalty: In 1924, the company became one of the first consumer goods brands to introduce a rewards system. Almost a century later, DE’s is the oldest still active saving system in the Netherlands; almost 70% of all households have saved their Douwe Egberts coffee seals. DE is also created one of the most successful ongoing campaigns in Dutch history: “Neighbors’ Day,” which since 2006 has been celebrated as a time for neighbors to get to know each other. Nowadays, activities, with over 1 million participants. Germany’s family- owned JAB Holding Company holds a majority stake in DE; Nasdaq-listed Mondelez International Inc. is the second-largest shareholder.