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Dyson

Dyson

Company: Dyson Ltd

Brand value: US$3,536 million

Change since 2019: -3%

Headquarter city: Malmesbury

Category: Home Appliances

Year formed: 1993

Dyson is the appliances brand built on the name of its founder, James Dyson, who pioneered a range of premium-priced, bag-free vacuum cleaners. The Dyson business has gradually expanded into fans, heating, hand dryers and hairdryers. New to the Dyson range are a hair straightener, and an upgraded robot vacuum cleaner, the 360 Heurist, which maps the user’s home and can be set via an app to clean only certain rooms. In late 2019, Dyson pulled the plug on the electric car project that had been promoted as the future of the business, saying plans to build cars in Singapore were no longer commercially viable. The business has adapted to changing needs in light of the COVID-19 outbreak, announcing in February plans to manufacture 15,000 medical ventilators within weeks. The UK government ordered 10,000 of the devices, and James Dyson pledged to fund production of a further 5,000 for use in the UK and abroad. Dyson has also designed headphones that double up as wearable air purifier.

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