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eBay

eBay

Company: eBay Inc.

Brand Value: $12,962 Million

Headquarters: San Jose, CA

Category: Retail

Year formed: 1995

eBay is an online B2 billion and B2C auction and ecommerce platform. Based in San Jose, CA, it enables its 171 million active users to buy and sell nearly any kind of good or service that fits within its fairly wide guidelines. Because of the broadness of its offering, it’s nearly impossible to group eBay customers into any demographic group or geographic area. Young, old, urban, and rural customers in the United States all use eBay and made it the country’s #2 e-commerce site during the 2016 holiday season. eBay has recently redesigned its site to be much more colorful than its rival Amazon and launched a "Fill Your Cart with Color" campaign to improve brand awareness. In July, 2017, it also added AI-driven image search capabilities. eBay’s 2016 revenue was nearly $9 billion, making it the 9th largest Internet company in the world by that measure.

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