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EE

EE

Company: BT Group plc

Brand value: US$2,341 million

Change since 2019: -9%

Headquarter city: Hatfield

Industry: Telecom Providers

Year formed: 2010

EE is the UK’s biggest 4G mobile phone network, and has been a pioneer in the rollout of 5G services. Communications in 2019 focused on the extent of EE’s 5G network and the difference that the extra speed can make to people’s lives. An EE-branded bus toured cities where the 5G network is available, demonstrating the service using the latest Samsung smartphones. Consumers could explore 5G streaming and try Nreal mixed-reality glasses, as well as enjoy snacks and be in with a chance of tickets to the FA Cup Final and a Harry Styles concert. An augmented reality Bastille concert, streamed live to three cities where 5G is available, also illustrated the possibilities that 5G brings.

During the COVID-19 pandemic, EE provided NHS workers with unlimited free data, with long-time brand ambassador Kevin Bacon fronting a TV ad saying in which he says he hopes viewers in the UK are staying safe, and that he would “normally be making a joke, but not today”.

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