EnBW

Company: EnBW Energie Baden-Württemberg AG

Brand value: US$2,809 million

Change since 2018: NEW ENTRY!

Headquarter city: Karlsruhe

Category: Energy

Year formed: 1997

EnBW is the third-largest energy supplier in Germany, and primarily serves the state of Baden-Württemberg. Its heritage dates back to an electricity producer founded over a century ago, but it has been known by its current name since being formed by a merger in 1997. EnBW supplies electricity, gas, water and energy-related products and services to 5.5 million customers. The brand has a mission to reshape the energy sector, and aims to have 40 percent of its output from renewables by 2020. EnBW is investing in offshore wind and developing innovations to optimize household energy consumption through smart home services. Brand communications have an off-beat style unusual in the energy sector. Advertising with the tagline "Energy becomes personal" uses amusing stories and unfamiliar images to highlight the personal benefits of a new-energy future. EnBW is a strong supporter of sport and the arts; sponsorships include the EnBW Upper League, several gymnastics squads.