EnBW

Company: EnBW Energie Baden-Württemberg AG

Brand value: US$2,969 million

Change since 2019: 6%

Headquarter city: Karlsruhe

Category: Utilities

Year formed: 1997

EnBW is the third-largest energy supplier in Germany, providing electricity, gas, water and energy-related products and services to 5.5 million customers, primarily in the state of Baden-Württemberg. It has been gradually shifting its business in order to work towards its 2020 Strategy goal of having 40 percent of output from renewables by this year, and has significantly expanded its renewables, grids and sales businesses. On track to achieve its 2020 goal, EnBW has now announced its 2025 Strategy, which takes the business in new directions and beyond energy. The brand promises it will be a „sustainable and innovative infrastructure partner“ against a backdrop of new competition, new business models and changing customer expectations. EnBW’s tagline is "Energy becomes personal", and advertising uses funny stories to highlight the personal benefits of a new-energy future. EnBW is a strong supporter of sport and the arts; sponsorships include the EnBW Upper League, several gymnastics squads and two Bundesliga football clubs: VfB Stuttgart and Karlsruher SC.