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Enel

 

Enel

Company: ENEL SpA

Brand value: US$7,355 million

Headquarter city: Rome

Category: Energy

Year formed: 1962

 

Enel is an Italian multinational producer and distributor of electricity and gas, operating in more than 30 countries and serving 64 million customers. Enel’s initials stand for Ente Nazionale per l'Energia Elettrica, or the National Electricity Board, which was a publicly owned body until privatization in 1999. Enel now operates in a highly competitive energy market at home, and differentiates itself by focusing on innovation and improving the lives of individuals and communities. Enel was an Official Global Partner of the Expo 2015 event Milan, investing €29 million to build a “smart city” over the entire Expo area, simulating a city of 100,000 inhabitants with a total energy consumption of 1,000,000 kWh per day. Electric-powered mobility is a key area of focus for Enel; the brand supports and sponsors the Formula E motor-racing championship, and has made significant investments in projects to encourage the use of electric cars, such as its e-Mobility and e-SmartLife programs. A new Enel logo was launched in 2016 featuring a cursor, which represents “open power”, followed by a colorful trail of energy. Advertising tends to be funny, and a recent campaign starred X Factor Italy host Alessandro Cattelan. In 2004, Enel was included in the Dow Jones Sustainability Index, a stock market index that evaluates the financial performance of companies based on economic, environmental and social performance. Enel has been listed on the Milan stock market since 1999, and the Italian government owns around 25 percent of shares. The company is a component of the Euro Stoxx 50 stock market index.