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Company: ENEL SpA

Brand value: US$7,939 million

Change since 2018: 8%

Headquarter city: Rome

Category: Energy

Year formed: 1962

Enel is an Italian multinational producer and distributor of electricity and gas, operating in more than 30 countries and serving 64 million customers. Enel was formerly the National Electricity Board, which was a publicly owned body until privatization in 1999. Enel now operates in a highly competitive energy market, and differentiates itself by focusing on innovation and improving the lives of individuals and communities. Electric-powered mobility is a key area of focus for Enel; the brand supports and sponsors the Formula E motor-racing championship, and has made significant investments in projects to encourage the use of electric cars, such as its e-Mobility and e-SmartLife programs. A new Enel logo was launched in 2016 featuring a cursor, which represents “Open Power”, followed by a colorful trail of energy. Advertising more recently has focused on establishing the Enel brand as what brings together all the specialist elements of the business, under the Open Power umbrella.