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Engie

Engie

Company: Engie SA

Brand value: US$1,187 million

Headquarter city: Paris

Industry: Energy

Year formed: 2008

Engie is a gas and electricity supplier formed by the merger in 2008 between Gaz de France (GDF) and Suez in 2008, and known as Engie since 2015. The name change coincided with a wish to be seen as leading a transition in the energy sector; Engie is focusing on environmentally friendly means of producing electricity, through solar production and more efficient ways of delivering power, through “microgrids” that decentralize supply. Plans to move more of Engie’s customer call centers offshore have led to strikes; the company has said it wants to relocate 30 percent of call centers to French-speaking North African countries by the end of the year. The brand’s tagline is “By people, for people”. In its communications, Engie focuses on the value of switching to green energy by addressing people’s skepticism about how environmental damage directly affects them. It has also launched a campaign around the idea of moving house, checking off all the things that need to be done – and what goes wrong if they’re not – and highlighting its discount weekend rate on green energy as one of the must-do jobs to complete. Engie has been linking CRM with social media retargeting to make more effective use of its media budget, driving efficiency gains. The brand is an official partner of the Paris 2024 Olympic Games. Beyond France, Engie has operations in nearly 70 countries on five continents. In 2017 it also acquired Keepoat Regeneration, a UK company that works with local authorities on renovations. The company is listed in Paris and Brussels, and is represented in several share indices, including the CAC 40.