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Company: Eni SpA

Brand value: US$3,131 million

Headquarter city: Rome

Category: Oil and Gas

Year formed: 1953


Eni is involved in the exploration, processing and supply of oil, gas and electricity. It was established in Italy in 1953 as part of an existing company, Agip, which for decades had been involved in the exploration and commercialization of oil fields. Agip fuel stations in Italy are gradually being rebranded as Eni stations. Eni has had the same logo since it launched – a six-legged dog, symbolizing the sum of a car's four wheels and the two legs of its driver. Advertising for the brand tends to have an institutional feel to it, reminding consumers of Eni’s role in supporting Italy’s progress and innovation over many years. Eni is an innovator itself, running a car-sharing service called Enjoy, allowing consumers in Milan, Turin, Rome, Florence and Catania to use a smartphone app to rent from a fleet of more than 1,500 Fiat 500s. Eni operates in 73 countries around the globe, employing around 33,000 people. It has been listed on the Milan and New York stock exchanges since 1995; the Italian government retains a 30 percent share in the company, which is a constituent stock of the Euro Stoxx 50 index.