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Company: Eni SpA

Brand value: US $3,537 million

Change since 2018: 13%

Headquarter city: Rome

Category: Oil and Gas

Year formed: 1953

Eni is involved in the exploration, processing and supply of oil, gas and electricity. It is best known to Italian consumers through its network of local filling stations, though the business operates in more than 70 countries. The gas and electricity business is growing rapidly, and Eni is also pursuing sustainable energy projects, such as a solar-powered water system in Ghana. Eni is a leading sponsor of sport, and sponsors the 17 teams of the national football league. It promotes sport as a meeting point for people of different cultures and a way to promote team spirit, health, social integration and mutual respect. Its campaign around the time of the 2018 World Cup, for which Italy failed to qualify, was a moving story called “150 grams” (the weight of the national team’s shirt). It featured World Cup winner Fabio Capello talking about the pride and passion woven into those 150 grams. A broader campaign, “"CaldaiaNoStress" (“BoilerNoStress”), also ran in 2018.