E.ON

Company: E.ON SE

Brand value: US$3,801 million

Change since 2019: -4%

Headquarter city: Essen

Category: Utilities

Year formed: 2000

E.ON is one of the world's largest electric utility service providers, operating in over 30 countries and serving over 33 million customers. In the past year, E.ON has completed the acquisition of a 76.8 percent stake in the renewable energy utility Innogy through a complex asset swap deal between E.ON, Innogy and RWE. The brand has recently launched a new identity for its subsidiary E wie Einfach (E for easy), positioning itself as a digital challenger in the energy market with a focus on individuals. One of the new taglines is: "No matter how you are, we are #YourEnergy." E.ON more broadly has sponsored the Berlin Festival of Lights for the fifth year, and the Free Your Energy Street Art Challenge, to mark the 30th anniversary of the fall of the Berlin Wall. The brand has also made fun advertisements to celebrate World Cat Day and World Dog Day, highlighting smart home solutions.