Company: The Walt Disney Company
Brand Value: $11,882 Million
Headquarters: Bristol, CT
Year on Year Change: -1%
Year Formed: 1978
ESPN is a pay sports television service owned by Disney and the Hearst Corporation. Based in Bristol, CT, the channel was one of a wave of new entrants that came with arrival of cable television in the US. Its early growth was fueled by its popularization of “March Madness” around the annual NCAA basketball tournament, as well as its broadcast of college football games. Each year, ESPN offers more than 23,000 live events and 64,000 total live hours of programming, including its popular Sports Center and Monday Night Football, in 200 countries around the world. recently, ESPN has faced challenging times as consumers abandon bundled TV packages; and it has responded by launching ESPN+, a direct-to-consumer offering.