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Estée Lauder

Estée Lauder

Company: The Estée Lauder Companies Inc.

Brand Value: $4,474 Million

Headquarters: New York, NY

Category: Personal care                                                                                                                                                    

Year formed: 1946

Estée Lauder is a consumer-facing brand belonging to the similarly named Estée Lauder Companies, Inc. Founded in 1946 by Estée and Joseph Lauder, it was initially sold via high-touch consultants at counters in department stores. However, with that sector struggling, it has aggressively launched online and is now available in more than 150 countries. More than 8 bottles of its Advanced Night Repair serum were sold every minute in 2016. The brand is strongly associated with its founder, a Presidential Medal of Freedom winner and one of the twentieth century’s most successful women in business. Its audience in its home market skews older and wealthier, but it is also popular globally, especially in China. Overall its parent company’s business is strong, though its growth has stalled in the United States in recent years.

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