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Estée Lauder

Estée Lauder

Company: The Estée Lauder Companies Inc.

Brand Value: $6,737 Million

Headquarters: New York, NY

Year on Year Change: 10%

Category: Personal Care                                                                                                                                                  

Year Formed: 1946

Estée Lauder is a consumer-facing brand belonging to the similarly named Estée Lauder Companies, Inc. Founded in 1946 by Estée and Joseph Lauder, it was initially sold via high-touch consultants at counters in department stores. However, with that sector struggling, it has aggressively launched online and is now available in more than 150 countries. The brand is strongly associated with its founder, a Presidential Medal of Freedom winner and one of the twentieth century’s most successful women in business. Its audience in its home market skews older and wealthier, though it has recently gone digital-first and emphasized social media to reach younger consumers. In the past two years, Estée Lauder has been a top performing brand in the top 100, growing at a 10 percent rate this year.