Etos

Parent Company: Koninklijke Ahold Delhaize NV

Brand Value: US$210 Mil.

Headquarter City: Zaandam

Category: Retail

Year Formed: 1919

Etos was originally founded in 1919 as the “Philips Cooperative Consumption Association and Bread Bakery” by Dutch brand Philips, as a grocery and drugstore where employees could benefit from lower-priced products. In 1931 it became independent, and the name was changed to Etos, which is an abbreviation for the Dutch words: Eendracht, Toewijding, Overleg and Samenwerking (Unity, Devotion, Consultation and Cooperation). From 1973 on, Etos has been part of the Ahold Delhaize family, which also includes Albert Heijn and bol.com. With 546 stores in the Netherlands, Etos is the second biggest grocery and drugstore in The Netherlands. Etos supports its mission of “helping and inspiring people to live healthier and happier lives,” by offering products in wide range of categories. In 2019, Etos acquired the Solvo Group, which made them owner of websites like gezondheidsplein.nl, dokterdokter.nl and ziekenhuis.nl. It is now the largest provider of health and welfare information in the Netherlands. In another example of the brand’s innovation and expansion movies, Etos also started selling their private label products through sister company bol.com in 2020. Shares of parent company Koninklijke Ahold Delhaize N.V. are primarily traded on Euronext Amsterdam.