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Company: Facebook Inc.

Brand Value: $159,702 Million

Headquarters: Menlo Park, CA

Year on Year Change: -1%

Category: Technology

Year formed: 2004

Facebook is the world’s most popular social networking site. Born in a dorm room in Harvard, it quickly grew into one of the world’s top technology companies. Together with Google, it constitutes the “duopoly,” dominating the online advertising sales in many markets. Over the years, Facebook has shown a strong commitment to smaller markets and has localized its interface for every country in which it is available. Facebook is known for acquiring some rivals (Instagram and WhatsApp are two of the better known) as well as adopting features from others. Recently, however, Facebook has faced considerable scrutiny for misuse of its platforms and live streaming services, though these scandals seem to have had little ill effect on the site’s popularity.