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Facebook

Facebook

 

Company: Facebook Inc.

Brand Value: $151,201 Million

Headquarters: Menlo Park, CA

Category: Technology

Year formed: 2004

 

With over 2 billion users, Facebook is the world’s most popular social networking site. Born in a dorm room in Harvard, it quickly grew into one of the world’s top technology companies. Together with Google, it constitutes the “duopoly,” dominating online advertising sales in many markets. Facebook differentiates itself primarily by its scale and the network effects that come from being so ubiquitous. Over the years, the brand has shown a strong commitment to smaller markets and has localized its interface for every country in which it is available. Facebook is known for acquiring some rivals (Instagram and WhatsApp are two of the more popular) as well as adopting features from others. Facebook has also invested heavily in forward-looking technologies like artificial intelligence and virtual reality, including its purchase of Oculus Rift in 2014. The brands revenue has been growing in recent years. This is due to a number of factors, including an increase in the number of companies advertising on the site, as well as in user growth and engagement.

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