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FedEx

FedEx

Company: FedEx Corp

Brand Value: $19,993 Million

Headquarters: Memphis, TN

Category: Logistics

Year formed: 1971

Memphis-based FedEx has long been known for its overnight shipping and is the worldwide market leader in delivery services. It operates 657 aircraft and 160,000 motor vehicles, and employs more than 400,000 people, who process 13 million shipments each day on average. Given that the company interacts with the public on a daily basis, it has long pursued excellence in customer service as a differentiator. Its Purple Promise pledges all employees to put the customer at the center of all they do. FedEx also advertises heavily, typically focusing on the brand’s role as an express shipper. It also sponsors a wide variety of sporting events, including golf, soccer, and American football. As ecommerce continues to increase worldwide, FedEx saw its revenues jump 20% last year to $60B.

 

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