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FedEx

FedEx

Company: FedEx Corp.

Brand Value: $18,997 Million

Headquarters: Memphis, TN

Year on Year Change: -23%

Category: Logistics

Year formed: 1971

Memphis-based FedEx is the worldwide market leader in delivery services and has long been known for its convenient overnight shipping. It operates 679 aircraft and 180,000 motor vehicles, and employs more than 450,000 team members, who process more than 1.5 million shipments each day on average. Given the company interacts with the public on a daily basis, it has long pursued excellence in customer service as a differentiator. Its Purple Promise pledges that all employees put the customer at the center of all they do. FedEx not only advertises heavily but also sponsors a wide variety of sporting events including golf, soccer, and American football. Like its rival UPS, FedEx is currently benefitting from an ongoing global shift to fast, free shipping for consumer goods.

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