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FERRARI

 

FERRARI

Company: Ferrari NV

Brand value: US$3,488 million

Headquarter city: Maranello

Category: Cars

Year formed: 1947

 

Ferrari is a sports car manufacturer that has become a global brand synonymous with Italian styling, motor racing, speed, luxury and the color red. The brand was founded by Enzo Ferrari, whose first launch with a Ferrari badge was the 125 S sports-racing car. Throughout its history, the company has been noted for its involvement in motor racing, especially in Formula 1; it is the most successful racing team in the event, winning the highest number of constructors’ championships (16) and having produced the highest number of winning drivers. In 1962, the Ferrari 250 GTO became the most expensive car in history, selling in a private transaction for US$38.1 million to American communications magnate Craig McCaw. Recent launches include the LaFerrari, the Portofino and the Superfast, all reflecting classic Ferrari styling with the latest technology under the hood. In 2017, Ferrari celebrated its 70 years anniversary. The famous symbol of Ferrari is the Cavallino Rampante (prancing horse). Cars are badged with a black stallion on a yellow shield, usually with the letters S F (for Scuderia Ferrari, or Ferrari stable), with the green, white and red of the Italian flag above it. Ferrari began as part of Alfa Romeo’s race division, and was acquired by Fiat SpA in 1969. Since 2014, Fiat Chrysler Automobiles has been restructuring to re-establish Ferrari as a separate entity, a process that was completed in early 2016. Ferrari is listed on the Milan and New York stock exchanges.