Fido

Parent Company: Rogers Communications Inc.

Brand Value: $1,872 million

Headquarter City: Montreal

YoY Change: -23%

Industry: Telecom providers

Year Formed: 1996

One of Canada’s more playful brands, Fido offers wireless telecommunications service across Canada. While it is owned by Canadian wireless giant Rogers Communications, it retains an entirely separate brand and customer service operations. Throughout its history, Fido has used innovative marketing strategies to take on its larger rivals, including being the first to offer unlimited data plans in major cities. “Fido” is a common name for dogs in both French and English, so not surprisingly, the brand has a doghouse logo, often uses dogs in its communications, and currently operates under the slogan, “Go Get It.”