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Food Basics

Food Basics

Parent Company: Metro, Inc.

Brand Value: $490 million

Headquarter City: Toronto

YoY Change: 24%

Industry: Retail

Year Formed: 1995

Food Basics was originally a creation of A&P Canada, which wanted a low-cost alternative to compete with Loblaw’s successful No Frills stores. From the beginning, the brand was designed to cut costs to a minimum so that it could offer customers products at an excellent value. Among other things, Food Basics did not offer plastic bags, giving customers open boxes instead. Like its sister brand, Super C, Food Basics competes primarily on price and value, offering discounts if customers are not satisfied with freshness or if an advertised item is out of stock.

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