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Garnier

Garnier

Company: L’Oréal

Brand value: US$6,670 million

Headquarter city: Paris

Industry: Personal Care

Year formed: 1904

Garnier is a hair and skin care brand produced by the world’s largest cosmetics company, L’Oréal, and sells its products globally. Founded by Alfred Amour Garnier, the brand began with La Lotion Garnier, the first patented plant-based hair lotion. Today it's the second-largest brand in the L’Oréal group, with sub-brands in four product categories. Among the most well-known are Ultra DOUX, Fructis, Ambre Solaire, Nutrisse, and Olia, an all-natural, oil-based hair color, which was one of its most successful recent launches. The brand promotes its long heritage – “hair and skin experts since 1904” – and its products’ blend of natural ingredients, including fruit, flowers and seeds – at affordable prices. Garnier’s tagline is “Take care”. The Ultra Doux brand was recently extended beyond shampoo into the body lotion sector and in 2016 an Ultra Doux shower gel was also launched. The brand’s Fructis range of shampoos, conditioners and hair treatments was recently relaunched as Superfruit, an all-natural, silicon and paraben-free product. In Southeast Asia, China, Japan and India, Garnier is seen as a more up-market brand. L'Oréal shares are listed on Euronext Paris.