We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

General Electric

General Electric

Company: General Electric Company

Brand Value: $22,055 Million

Headquarters: Boston

Year on Year Change: -32%

Category: Conglomerate

Year formed: 1892

GE is an international conglomerate that sells products and services to everyone from everyday customers to the largest companies and governments in the world. Its major business units include GE Aviation, GE Power, GE Capital, and GE Renewable Energy (GE Appliances is a popular consumer brand no longer owned by the company). Recently, GE has faced a challenging environment, with reduced dividends and cash flow problems, in part driven by its high pension costs. Nonetheless, GE has been an innovative marketer in its home market, not least through Ecomagination, a business strategy that seeks to invest in clean energy, solar power generation, and much more. The company is also one of an elite group that has paid a dividend for over 100 years.

IF YOU LIKE THIS THEN YOU WILL LIKE THESE...