Company: General Electric Company
Brand Value: $22,055 Million
Year on Year Change: -32%
Year formed: 1892
GE is an international conglomerate that sells products and services to everyone from everyday customers to the largest companies and governments in the world. Its major business units include GE Aviation, GE Power, GE Capital, and GE Renewable Energy (GE Appliances is a popular consumer brand no longer owned by the company). Recently, GE has faced a challenging environment, with reduced dividends and cash flow problems, in part driven by its high pension costs. Nonetheless, GE has been an innovative marketer in its home market, not least through Ecomagination, a business strategy that seeks to invest in clean energy, solar power generation, and much more. The company is also one of an elite group that has paid a dividend for over 100 years.