The brand valuations in the BrandZ™ Top 100 Most Valuable Global Brands are produced by Millward Brown Optimor using financial data from Kantar Worldpanel and Kantar Retail, along with Bloomberg.
The consumer viewpoint is derived from the BrandZ™ database. Established in 1998 and constantly updated, this database of brand analytics and equity is the world’s largest, containing over two million consumer interviews about more than 10,000 different brands in over 30 countries.
For further information about BrandZ™ contact any WPP Group company or:
Global BrandZ™ Director
+44 (0) 1926 826 213
Senior Client Director
+44 (0) 207 126 5073
Head of BrandZ™ Valuation
+44 (0) 20 7126 5174