North America accounts for half of the brands in the BrandZTM Top 100 Most Valuable Global Brands ranking, and two-thirds of the Brand Value.
The North America Top 10 and the Global Top 10 rankings are identical, and include some of the world’s most iconic brands, such as Apple, Google, IBM, Coca-Cola and McDonald’s. Six of the Top 10 brands are in technology or telecommunications, categories that enjoyed strong brand value appreciation.
The North America Top 10 grew over 19 percent in Brand Value, outpacing the brand value appreciation of the Global Top 100 overall. The $1.1 trillion in Brand Value produced by the North America Top 10 represents about 35 percent of the brand value total of the Global Top 100.
Seventeen of the BrandZTM Global Top 20 brands are North American. They include Facebook at number 12 and Amazon at number 14 - brands that further demonstrate the concentration of technology Brand Value in North America. (Because of its e-commerce dominance, BrandZTM ranks Amazon in the retail category.)