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Global 2015: REGIONS | OVERVIEW

Over the past 10 years, regional growth in the number of high- value brands shifted from North America and Europe to Asia, specifically China.

The BrandZTM Top 100 Most Valuable Global Brands 2015 report includes 14 brands from China, compared with only one brand in the 2006 report, China Mobile. Chinese brands today produce $432.4 million in Brand Value, an increase of 1,004 percent in the past decade.

At the same time, the number of brands from Continental Europe and the UK declined by 11, and from North America by four. Still, 50 percent of the BrandZTM Global Top 100 brands today come from North America, and those brands total $2.2 trillion in Brand Value, two-thirds of the Top 100 Brand Value.

Regional brand presence in the BrandZTM Global Top 100 fluctuated over the past decade, especially following the global economic crisis of 2008 and 2009, and with the fortunes of the BRIC markets.

With the appearance of the first Indian brand in 2010, ICICI bank, all of the BRIC markets were represented for the first time in the BrandZTM Global Top 100. That year seven of the 13 brands from fast-growing markets were Chinese.

By 2012, 18 BRIC-market brands appeared in the Global Top 100. China led with 13 brands, followed by India and Russia with two each, and Brazil with one. Mexico and South Africa each were represented with one brand. As the number of high- value brands from fast-growing markets increased, they also changed in type of ownership. 

America and Europe to Asia, specifically China.

The BrandZTM Top 100 Most Valuable Global Brands 2015 report includes 14 brands from China, compared with only one brand in the 2006 report, China Mobile. Chinese brands today produce $432.4 million in Brand Value, an increase of 1,004 percent in the past decade.

At the same time, the number of brands from Continental Europe and the UK declined by 11, and from North America by four. Still, 50 percent of the BrandZTM Global Top 100 brands today come from North America, and those brands total $2.2 trillion in Brand Value, two-thirds of the Top 100 Brand Value.

Regional brand presence in the BrandZTM Global Top 100 fluctuated over the past decade, especially following the global economic crisis of 2008 and 2009, and with the fortunes of the BRIC markets.

With the appearance of the first Indian brand in 2010, ICICI bank, all of the BRIC markets were represented for the first time in the BrandZTM Global Top 100. That year seven

of the 13 brands from fast-growing markets were Chinese.

By 2012, 18 BRIC-market brands appeared in the Global Top 100. China led with 13 brands, followed by India and Russia with two each, and Brazil with one. Mexico and South Africa each were represented with one brand. As the number of high- value brands from fast-growing markets increased, they also changed in type of ownership.

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Over 10 years China brands and value increase in the BrandZTM Global Top 100...

In 2015, 14 Chinese brands are included in the BrandZTM Global Top 100, up from only one brand 10 years ago. Chinese brands today produce $432.4 million in Brand Value, an increase of 1,004 percent in the past decade. 

The high-value brands from fast-growing markets tend to be in the banks, oil and gas or telecom provider categories, which usually are at least partly state owned. As the Chinese market opened, more market- driven Chinese brands appeared in the Global Top 100, including Tencent, Alibaba and Baidu, leading Internet brands.

In a glimpse of how Brand Value could grow over the next decade, Tencent surpassed China Mobile as the country’s most valuable brand in the BrandZTM Top 100 Most Valuable Chinese Brands 2015 ranking. And the three Internet brands together account for less than half the value of the Top 10 Chinese brands. 

... Chinese brands lead fast-growing markets in BrandZTM Global Top 100... 

The presence of brands from fast-growing markets in the BrandZTM Top 100 Most Valuable Global Brands increased over the past 10 years from only one brand in 2006 to 15 brands today. More Chinese brands steadily appeared, while the presence of brands from other fast-growing markets fluctuated. 

More BrandZTM BRIC Resources

For more information about brand development in BRIC countries, please see these other BrandZTM reports:

The BrandZTM Top 100 Most Valuable Chinese Brands 2015;
The Power and Potential of the Chinese Dream;
The BrandZTM Top 50 Most Valuable Indian Brands 2014;
and the BrandZTM Top 50 Most Valuable Latin American Brands 2014.

For more information about brands in Latin America also visit

www.brandanalytics.com.br