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GLOBAL 2016: B2B brands moving into new opportunities, like human resources

Business-to-business insurers are using data and analytics to drive better understanding of new and emerging risks, creating opportunities to deepen their relationships with clients. In the same way banks have become trusted advisors to their clients across their balance sheet, insurers are positioning themselves to manage their clients' full book of risks to help them unlock capital and opportunity elsewhere. There is a trend, for example, of insurers moving into human resources consulting, advising clients on their people risks since talent is a fundamental source of risk and opportunity for most businesses.
Will Dunn
Account Director
Hill+Knowlton Strategies