We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

GLOBAL 2016: Brands attempt to bundle seamless offers

Telecom providers are trying to achieve a seamless one-stop shop which includes everything, both telecommunications and entertainment. It’s a major trend today across many categories. Whether or not consumers really want to have all their services in one place is a different matter. But that’s what the telecoms are trying to achieve.
Nicky Nicolls
President, Spain and Latin America