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GLOBAL 2016: Brands attempt to bundle seamless offers

Telecom providers are trying to achieve a seamless one-stop shop which includes everything, both telecommunications and entertainment. It’s a major trend today across many categories. Whether or not consumers really want to have all their services in one place is a different matter. But that’s what the telecoms are trying to achieve.
 
Nicky Nicolls
President, Spain and Latin America
Lambie-Nairn
N.Nicolls@lambie-nairn.com