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GLOBAL 2016: Brands, retailers join together for better future

The economic crisis is forcing consumers to rationalize their purchasing and it has affected how they select brands. Stores are closing at the fastest pace we have ever seen. Retailers cannot respond effectively by themselves. This crisis has brought retailers and brand manufacturers together. They are challenged to build a future. Unfortunately, because in Brazil we usually look at the short term, there is no clear guidance about the future and how long it will take for the economy to improve.

Julio Gomes
Managing Director, LATAM
Kantar Retail