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GLOBAL 2016: Brands should voice leadership in sustainability

While brand leaders are often making significant investments in sustainability, they sometimes struggle to communicate about these topics because they’re accused of trying to distract consumer attention from the health debate. For instance, Coca-Cola’s work on reducing packaging, water replenishment, and carbon emissions is increasingly relevant to consumers and demonstrates innovation and responsibility to stakeholders and investors.
 
Rob Vance
Vice President
Penn Schoen Berland
RVance@ps-b.com