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GLOBAL 2016: Chains respond to wider consumer social concerns

The fast food brands are responding to consumer social concerns other than health. Increasingly, they are looking at animal welfare and the treatment of employees. Consumers who eat meat want reassurance that the animals are being well treated. For example, they want eggs produced from chickens in cage-free environments, although it’s not clear that cage-free chickens automatically thrive. Consumers also want reassurance of safe and respectful working conditions for the people along the supply chain.
 
Erin Gentry
Executive Vice President,
Global Co-Lead, Client Services
Hill+Knowlton Strategies
Erin.Gentry@hkstrategies.com