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GLOBAL 2016: Consumer attitudes about banks vary by level of wealth

As banks attempt to rebuild reputation following the financial crisis, it’s not useful to view consumers as a monolithic group. Attitudes towards banks vary by tiers of affluence. The more affluent consumers probably rebounded financially following the financial crisis, and perhaps even took investment advantage of the downturn, while less affluent folks have continued to struggle are probably more cynical or angry.
 
Tom Russell
Managing Director
MindShare
Tom.Russell@mindshareworld.com