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GLOBAL 2016: Consumers find value products more acceptable

Value is no longer a bad word in India. There was a time when value for money was seen as cheap, something a person would not want to associate with. But today, value products have appeared across categories. With the rise of quality local India brands, people feel that it is possible to reach their aspirations and purchase value products that solve problems in an affordable way.

Aditya Kilpady
Senior Vice President Planning
Contract India