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GLOBAL 2016: Craft beer is not a revolution, it is back to the future

When people talk about a revolution in beer with the shift from a few premium light beers to a proliferation of craft beers, that’s not quite accurate. The US beer industry in the late 1800s had thousands of local breweries producing ale and stout and porter.  Most of these didn’t survive Prohibition and the Depression.  The number of breweries declined and German-style lighter, more golden beers gained popularity. Today, we’re seeing a repeat. We’ve got thousands of local breweries and once again they’re making ale and stout and porter. In the US, we’re back where we were 125 years ago. This is not so much a revolution. It’s a cycle.
 
Marty Stock
CEO
Cavalry
Marty.Stock@cavalryagency.com