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GLOBAL 2016: Daily engagement is the key to brand loyalty

For years, brands have relied on default loyalty. They rely on habit to keep their goods in the household. The problem is that this kind of default loyalty doesn’t last. All it takes is another competitor to come along with a better proposition, or a lower price, and consumers will switch. Engagement is the key to long term brand loyalty, and the more often the engagement the better. 
 
Jim Joseph
President of the Americas
Cohn & Wolfe
Jim.Joseph@cohnwolfe.com