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GLOBAL 2016: Enterprise customers reach for the cloud, feet firmly planted

The whole proposition of cloud is to reduce complexity and cost, and increase performance and speed. Right now, however, many enterprise customers still have their data centers and IT staff on-premise while they’re also experimenting with the cloud. So they’re not pregnant yet but they’re trying to be. Ultimately, some extremely sensitive data may stay on-location, but for the most part enterprise customers need to get to the point where they can literally take their hands off the wheel, not worry about physical data centers, do away with complex software installations, and cut back on IT spending. The industry isn’t there yet, but that future is rapidly approaching.

Rowan Benecke
Chair, Global Technology Practice
Burson-Marsteller
Rowan.Benecke@bm.com