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GLOBAL 2016: Greatest threat to meeting mobility challenge is inertia

I recently went to the Geneva Motor Show. It was similar to the Geneva Motor Show of 10 or 15 years ago. Little has changed. In fact, topics like alternative drivetrains or alternative energy seemed even less important than a few years ago. There are some new initiatives. All of the car companies have now a digital officer. Many of them have an experiment with some kind of sharing or mobility solution. But most of the time these are just to communicate their awareness of the changing market. There is little indication that they are prepared to scale these ventures. Their business models have not fundamentally changed. This inertia will put the car brands at a disadvantage as new competition, like Uber, and eventually others, enter the mobility space.
Juergen Korzer
Global Account Director
Kantar, Consumer Insights